Here are some compelling facts from Yvonne Divita's recent blog post, "What DO Women Do Online?" Do you know who your reader is? Consider these statistics the next time you post to your blog...
- Women now outnumber men online
- This trend is being driven by the wave of teenage girls logging onto the Internet
- Boomer women are logging on, too!
- A new study by Blogher shows that over 36 million women actively participate in the blogosphere every week; 15 million of the these women are publishing a blog
- Increasingly, these online women are organizing themselves offline, too.
For some more insight and advice, see Yvonne's recap of the Blogher conference in NYC earlier this month:
"Engage your women customers. Don't treat all of us alike. Know what you want to accomplish up front and create trackable content. Which is way easier online, btw. While this isn't new...I've talked about it before, it bears repeating. Women like to talk to each other - we communicate. We complain loudly, and we praise profusely. Find out how to get us to do the right one."
Good advice!
- Kevin
Hi,
Interesting data. I just recently noticed that my membership is running 57% female.
And, 50% plus are over 50.
Regards,
Shaun Dakin
CEO and Founder
The National Political Do Not Contact Registry
http://www.stoppoliticalcalls.org
Posted by: Shaun Dakin | April 18, 2008 at 09:45 PM